Privacy Policy

When you register an account, create a profile, submit a Booking, post a job, apply to a job, send a message, or otherwise interact with the Platform, you may provide us with the following categories of information:

• Identity and contact information, including your full legal name, email address, phone number, mailing address, and date of birth.
• Account credentials, including username, password, and multi-factor authentication tokens.
• Professional information, including your funeral industry role, license type and number, licensing jurisdiction, employer or funeral home affiliation, years of experience, and hourly or flat rates.
• Licensing and credential information, including scans or photographs of government-issued licenses, certifications, insurance certificates, and related professional credentials.
• Business information, for Funeral Homes and business Suppliers, including legal entity name, state of formation, EIN, establishment license number, and authorized representative information.
• Payment information, including bank account details, debit card information, routing numbers, and tax identification numbers (provided to and processed by our payment processor, Stripe, Inc.).
• Job and booking information, including service descriptions, locations, dates, durations, rates, ratings, and reviews.
• Communications, including messages sent through the Platform’s in-app messaging, support tickets, emails, and any content you post to the Platform.
• Marketing preferences, including your consent to receive promotional communications.

When you access or use the Platform, we automatically collect certain information, including:

• Device and connection information, including IP address, browser type and version, operating system, device identifiers, mobile network information, and referring URLs.
• Usage information, including pages viewed, features used, search queries, click patterns, session duration, and timestamps of access.
• Location information, including approximate geolocation derived from IP address and, with your permission, precise geolocation from your device.
• Cookies and similar technologies, as described in Section 7.

We receive information about you from third parties, including:

• State licensing authorities, including the Michigan Department of Licensing and Regulatory Affairs (LARA) and comparable agencies in other states, for purposes of verifying professional licenses.
• Background check vendors, if and when activated, including the results of criminal history, identity verification, and similar checks (subject to the federal Fair Credit Reporting Act and applicable state law).
• Payment processors, including Stripe, regarding the status of payment and payout transactions.
• Identity verification and fraud prevention vendors.
• Public sources, including public license registries, public business records, and publicly available professional directories.
• Other Users who reference you, for example when a Funeral Home posts a rating or review of a Worker.

In limited circumstances, we may collect or process categories of information that are considered sensitive under applicable law, including:

• Government identification numbers, such as Social Security numbers or Taxpayer Identification Numbers, solely for tax reporting, background check, and payout purposes.
• Financial account information, solely for payment processing.
• Precise geolocation, only with your express permission.

We do not use sensitive personal information for purposes other than those described in this Privacy Policy or required by law. We do not sell sensitive personal information.

The Platform is a two-sided marketplace. When you register, post listings, apply to jobs, accept Bookings, send messages, or complete transactions, certain information is shared with other Users:

• Public profile information, including name, role, general service area, ratings, and reviews, is visible to other Users on the Platform.
• Before a Booking is confirmed, the Platform masks direct contact information (email addresses and phone numbers) in messages to preserve marketplace integrity and enforce the non-circumvention provisions of the Terms of Service.
• After a Booking is confirmed, the counterparty may receive contact information and other details necessary to complete the service.

We share personal information with third-party service providers that help us operate the Platform. These service providers are contractually required to use personal information only for the purposes for which it is disclosed and to maintain appropriate security. Current categories and primary providers include:

• Hosting and infrastructure: Vercel, Inc. (hosting) and Supabase, Inc. (database, authentication, and file storage).
• Payments and payouts: Stripe, Inc. (processes all payments and handles Stripe Connect Express accounts for Worker payouts).
• Transactional email: Resend, Inc.
• Text messaging, when activated: Twilio, Inc.
• Background checks, if and when activated: a third-party background check provider that is a consumer reporting agency subject to the federal Fair Credit Reporting Act.
• License verification: state licensing databases, including the Michigan Department of Licensing and Regulatory Affairs (LARA).
• Analytics, error monitoring, and customer support tooling.
• Professional advisors, including attorneys, accountants, and auditors, when necessary to obtain advice or comply with legal obligations.

We may disclose personal information when we believe in good faith that disclosure is necessary to:

• Comply with applicable law, legal process, or governmental requests, including subpoenas, court orders, and tax reporting obligations.
• Enforce the Terms of Service or this Privacy Policy, including investigating and responding to suspected violations.
• Detect, prevent, or otherwise address fraud, security issues, or technical problems.
• Protect the rights, property, or safety of LastCall Pro, our Users, or the public.
• Establish, exercise, or defend legal claims.

If we are involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred to the successor or acquiring entity as part of that transaction. We will notify you of any such transfer and any resulting material changes to this Privacy Policy.

We may share personal information with additional parties when you direct us to do so or otherwise consent to the sharing.

We may share aggregated or de-identified information, which cannot reasonably be used to identify you, for any lawful purpose, including industry reporting, research, and marketing.

Depending on where you live and subject to applicable law, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate personal information.
• Delete personal information, subject to exceptions permitted by law (including retention necessary for legal compliance, fraud prevention, or completion of transactions).
• Obtain a portable copy of personal information you provided to us.
• Opt out of certain uses or disclosures, including marketing communications.
• Withdraw consent where we process personal information on the basis of consent.
• Appeal a denial of any of the above requests, where applicable law provides such a right.

To exercise any of these rights, contact us at legal@lastcallpro.co. We will respond within the time required by applicable law. We may need to verify your identity before fulfilling your request, including by requiring you to confirm information already associated with your account.

You may also authorize an agent to submit a request on your behalf. We may require proof of the agent’s authority and verification of your identity.

We will not discriminate against you for exercising any of these rights.

If you are a California resident, you have specific rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These include the rights to know, delete, correct, and limit the use of sensitive personal information, and to opt out of the sale or sharing of personal information. As noted in Section 5, we do not sell or share personal information within the meaning of California law. To exercise your California rights, contact legal@lastcallpro.co.

Residents of other U.S. states that have enacted comprehensive privacy laws (including, without limitation, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others) may have rights similar to those described above. To exercise these rights, contact legal@lastcallpro.co.

You may opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email we send or by contacting legal@lastcallpro.co. Opting out of marketing communications will not affect your receipt of transactional communications related to your account, Bookings, or legal notices.